Our Beer & Master Brewer


We loved working with Fergal Murray (bio below) to create the recipe for SOHO Lager, using premium Noble aroma hops to brew this moreish hybrid of the Munich and Pilsner styles.


Noble aroma hops are prized for their soft bitterness, increased hop oils and complex aromatics. The low alpha acids of these hops allow them to shine in harmony with the malts for a delicious, smooth mouthfeel. We brew slowly, in small batch and never pasteurise, keeping all of those lovely flavours.



Alcohol by Volume: 4.5%

Malt: Pilsner, Munich

Noble Aroma Hops: Tettnang, Hersbrucker, Saaz

Alcohol Units: 1.5 per 330ml

International Bitterness Units: 24



Fergal’s career as Guinness Master Brewer (1999-2013) secured his reputation as a leader in the brewing industry. As the ‘face’ of Guinness, his authenticity, personality and passion for quality contributed significantly to the success of the company’s global strategy. Throughout Fergal’s career, people have heard his brewing thoughts on TV, radio, social media and print, including CNN, Bloomberg, BBC and Channel 4.

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